Vegamour
Product Design
Thorough research went into understanding Vegamour’s brand identity, target audience, and market trends. With this information, we brainstormed ideas for the gift-with-purchase item, ensuring it aligned with Vegamour’s commitment to cruelty-free, vegan products while also being attractive and desirable to customers.
The Hair Towel.
I began by analyzing market trends, customer preferences, and the specific needs of Vegamour’s target audience. They identified key features such as absorbency, durability, and gentle treatment of hair to guide the design process.
The Bag.
In addition to functionality, sustainability was a key consideration throughout the design process. The team worked closely with suppliers to source eco-friendly materials and explore environmentally responsible production methods, aligning with Vegamour's commitment to sustainability and ethical practices.